Content that shows off your work, built for contractors.

The work is the marketing

Homeowners hiring a roofer, remodeler or electrician are trying to answer one question: can I trust this crew with my house? Reviews help. A website helps. But nothing answers that question faster than seeing the work itself: the tear-off, the framing, the tile going down, the finished kitchen.

Most contractors already have that footage, or could capture it in a few seconds a day. What they don't have is the time to edit it, write the posts, and publish consistently while running jobs. That gap is what McCrawAI fills.

How it works

1. You film it. A short, unscripted clip on your phone: a before shot, a step in the process, or the finished result. No crew, no script, no special camera.
2. You send it. Drop it in a shared folder or send it over. That's the end of your part until approval.
3. We edit it. We trim the dead air, steady the shaky parts, clean up color and sound, and cut one clip into several short vertical videos.
4. We write it. Captions on screen so it works with the sound off, a clear first line, cover frames, and written posts in your voice.
5. You approve it. You see every post before it goes out. Nothing publishes without your approval.
6. We schedule it. Approved posts go out on a steady schedule across Instagram, TikTok and YouTube Shorts.

What kind of content works for contractors

You don't need to become an influencer. The content that builds trust for trades businesses is usually simple and specific:

• Before and after. The clearest proof of skill there is. Same angle, same framing, start and finish.
• The process. A roof tear-off, a bathroom down to the studs, a panel upgrade. People are curious about how things are done, and process shows care.
• The "why." Thirty seconds explaining one decision: why you replace the underlayment, why you set tile on a cured surface, why a permit matters. This is where you sound like the expert.
• What you found. Rot under the shingles, old wiring behind a wall, a leak no one knew about (with the homeowner's permission). These clips explain why the job matters.
• The crew and the owner. People hire people. A short clip of the owner on site or the crew at work makes a company feel real.
• The walkthrough. A slow, steady look at the finished space.

This works across the trades: roofing, remodeling, kitchen and bath, custom homes, electrical, plumbing, HVAC, landscaping and similar work.

What we do, and what we don't

McCrawAI makes the content. We edit your footage, write the posts, keep the schedule, and use what performs to sharpen what comes next.

We don't answer your leads, run follow-up for you, or sell you leads. When someone sees your work and wants to talk, they talk to you.

Respect for your customers

Job-site content shows people's homes, so we treat it carefully: we ask you to get the homeowner's OK before their project is posted, and we keep house numbers, license plates and personal details out of frame.

Track record

• 5.2M+ views on content we've produced

These are our founder's track record, not results from McCrawAI client engagements. When we publish client results, they'll be real, specific and approved by the client.

Common questions

How much of my time does this take? Your part is filming short clips on the job and approving posts. We handle the editing, writing and scheduling.

Do I need a good camera? No. A recent smartphone is enough. We'll share a short guide on how to hold it and what to capture.

Which platforms do you post to? Instagram, TikTok and YouTube Shorts.

Will anything be posted without my approval? No. Every post is approved by you first.

Where do you work? McCrawAI is based in Longmont and works with contractors across Colorado, including Denver, the Front Range and Boulder County. See content and video for Denver contractors.

How much does it cost? It depends on how much content you need and where it's published. We go through scope and pricing together on a strategy call.

Keep reading

• Marketing consulting: how an engagement starts, with strategy before any content.
• Video editing: what actually happens between your raw clip and a finished post.
• How contractors can build a content system: a practical guide if you want to start on your own.