Marketing consulting for contractors, from a firm that builds what it recommends.

Consulting first, then delivery

Plenty of marketing help starts with a package. We start with a conversation about your business: what you're known for, which jobs you want more of, what you already have, and what's realistic for your crew's time.

From there, we recommend what's worth building first, and then we build and run it with you. The strategy and the work stay connected, so the plan doesn't end up in a drawer.

What a consulting engagement covers

1. Strategy call. We talk through your business, your goals and what you already have, then map what's worth building first.
2. The plan. Which work to show, which platforms to focus on, what a realistic posting schedule looks like, and what your part is (usually: film short clips and approve posts).
3. Delivery. We set up and run the system: editing, captions, written posts and scheduling across Instagram, TikTok and YouTube Shorts. See content for contractors and video editing.
4. Review and adjust. We look at what's working and use it to sharpen what comes next.

What we deliver

The consulting is how we decide; media, content and AI are what we deliver:

• Media: short vertical videos edited from footage of your real jobs.
• Content: captions, written posts in your voice, and a steady schedule.
• AI systems: we use AI tools for specific production steps: transcribing your footage, suggesting clips worth cutting, drafting first-pass captions and speeding up research. A person on our team reviews and edits every deliverable before you see it, and you approve every post.

What we don't do

We don't answer your leads, run follow-up for you, or sell leads. When a homeowner wants to talk, they talk to you. We also don't promise views, followers or a number of jobs; nobody honestly can.

Who it's for

Owner-operated contractors across Colorado, including Denver, the Front Range and Boulder County (roofers, remodelers, custom builders, electricians, plumbers, HVAC and similar trades) who do excellent work and want more of the right people to see it. Our second focus is local entertainment: studios, producers, artists and creators.

Track record

• 5.2M+ views on content we've produced

These are our founder's track record, not results from McCrawAI client engagements.

Common questions

Is this a marketing agency? We describe ourselves as a media development consulting firm: the engagement starts with strategy and recommendations specific to your business, and we then deliver the content work ourselves.

Do I have to commit to a big package to talk? No. The first step is a strategy call. We go through scope and pricing together there.

Who will I work with? McCrawAI was founded by Michael McCraw, who leads strategy calls.